Tenagi's design was used in an advertising campaign for Seattle-based University Federal Savings & Loan. In 1967, Seattle graphic artist George Tenagi drew his own version at the request of advertising agent, David Stern. However, Ball’s rendition, as described here, has become the most iconic version. The design is so simple that it is certain that similar versions were produced before 1963, including those cited above. His rendition, with a bright yellow background, dark oval eyes, full smile, and creases at the sides of the mouth, was imprinted on more than fifty million buttons and became familiar around the world. Ball created the design in ten minutes and was paid $45 (equivalent to $368 in 2018). In 1963, Ball was employed by State Mutual Life Assurance Company of Worcester, Massachusetts (now known as Hanover Insurance) to create a happy face to raise the morale of the employees. According to the Smithsonian Institution, the smiley face as we know it today was created by Harvey Ross Ball, an Americangraphic artist.
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